Case study
CONTINUOUS CHANGE MANAGEMENT
How Giphy Maintained Team Engagement and Motivation
…and Enriched Their Ranks with Talented Data Scientists and Engineers
Navigating Continuous Change for Stability During Acquisition Negotiations
Giphy, the world's leading GIF search engine, faced a period of significant change during its acquisition by Meta/Facebook. Maintaining team engagement and motivation amidst uncertainty was crucial. Here are the challenges they faced:
Maintaining Team Spirit: Keeping a positive and collaborative environment was a top priority. Giphy needed strategies to ensure team members felt valued and supported.
Adapting to Change: The acquisition process presented new technical and cultural challenges. Giphy needed a solution to facilitate a smooth transition for the team.
Ubiminds' Strategic Solution:
Focus on Engagement
Ubiminds provided a comprehensive solution that addressed Giphy's needs during this challenging period:
Staff Augmentation: Enriched Giphy's ranks with talented data scientists and engineers.
Mentorship and Motivation: Provided mentorship and distributed performance bonuses to keep the team motivated and engaged.
Leadership and Collaboration: Brought technical leadership to Brazil for an in-person weekend retreat to meet the team, fostering collaboration and team spirit.
Transition Support: Continued to support Giphy closely as they transitioned to their new context under Shutterstock, ensuring both technical and cultural alignment.
With Ubiminders on board, Giphy's project development continued seamlessly, positively influencing product progression with reliable and predictable delivery.
Giphy in a nutshell
Giphy is the first and largest GIF search engine where thousands of artists, brands, and pop culture moments make expression, entertainment, and info a little more moving. It allows users to search, post, embed, share, create their own, and more.
190 team members
$148.8M+ raised
“It's a fantastic way to build highly skilled technical talent with different backgrounds. Diverse perspectives lead to better outcomes, and that's another advantage of working with Ubiminds.”
Randy Shepherd
VP of Engineering @ Giphy
Stop Worrying About Attrition and Retention.
Want to keep your team motivated and engaged during periods of change like Giphy? Partner with Ubiminds for effective change management strategies.
Capacity Expansion
Enriched Giphy's ranks with talented data scientists and engineers without growing in-house headcount.
Team Engagement
Put in place strategies and action plans to keep the team motivated during uncertain times.
Cultural Integration
Ensured new team members felt welcomed and heard despite contextual challenges.