Case study
MARKETPLACE INDUSTRY LEADERSHIP
How LawnStarter Dominates Its Industry With Spectacular UX/UI
…and Became The Largest On-Demand Lawn Care Service Marketplace
Optimizing an Exceptional Global Outdoor Service Marketplace Platform
With a need to innovate and diversify its offerings to support its ambitious growth plans, LawnStarter sought to scale its tech team. The company required strategic recruitment and effective collaboration before and after hiring across different verticals, adding complexity to the process.
Innovation and Diversification: Continuously innovate and diversify offerings to meet market demands and support growth.
Scalability: Ensure the platform can scale efficiently to handle increased user activity and service requests.
User Experience: Improve the user experience for both consumers and service providers to maintain high satisfaction and retention rates.
Integration: Integrate new technologies and ensure seamless collaboration across different verticals.
Ubiminds' Strategic Solution: Transforming Human Capital Management
By providing a comprehensive solution that combines tailored recruitment, cultural alignment, and shared responsibility, Ubiminds enabled LawnStarter to focus on its core business.
Customized Recruitment: LawnStarter gained access to a specialized talent pool at market cost.
Retention Strategies: Ubiminds organized and implemented a shared Career Ladder, Cash Bonuses for performance, and team-building events.
Hardware Management: LawnStarter said goodbye to the burden of inventory, security, and technical issues.
LawnStarter in a nutshell
LawnStarter is the marketplace for outdoor home services, connecting consumers with trusted pros to get the job done right. With incredibly high ratings from consumers and providers, it is easy to see why it has industry-leading retention on both sides of the marketplace and is poised to build a multi-billion-dollar consumer brand.
260 team members
$4.5M Annual Revenue
“We feel like Ubiminds knows the process, they know what we're looking for. Being able to count on someone makes our life easier. We can rely on them to do what we need to do.”
Abdullah Jubayer
Cloud Architect @ Lawnstarter
#OneTeam Approach: What Makes Ubiminders Special
LawnStarter saved valuable time, resources, and overhead costs associated with PeopleOps for its Latin American team members.
Rapid Expansion
LawnStarter's engineering team surged from 5 to 40 tech pros fast, driving exponential growth.
Uninterrupted Focus
Using Ubiminds' PeopleOps freed LawnStarter time for product enhancement and innovation strategy.
Enhanced Retention
Ubiminds' strategies prevented attrition, preserving expertise and boosting team spirit.